Real estate newsFrom the pipeline of Svoboda & Williams

16. January 2019

Svoboda & Williams Mediated the Lease of Offices for the Konektor PR Group

Svoboda & Williams has mediated the lease of a total of 1,200 sq. m. of office space, which will be used as the new headquarters of Konektor media group. The group, which consists of several PR and marketing agencies, has leased a historical office building on Karlovo náměstí Square.

Until recently, Konektor’s offices were located in a building on Náměstí Republiky Square, which will soon undergo a complete renovation, and so the company contacted Svoboda & Williams with a request to find an office building for them in the center of Prague. After consulting with them about their needs and priorities, Svoboda & Williams presented Konektor’s representatives with, among other properties, the three-story building on Karlovo náměstí Square 17, which suited them the best. The building is part of a historical complex constructed in 1900 according to the designs of court architect Rudolf Tereba and was previously used as a stable.

“The building on Karlovo náměstí Square captured the client’s interest due to its location in a quiet courtyard, yet in a busy, central part of Prague, and the availability of an underground garage with up to 25 parking spaces,” says Jaroslav Waldhauser of Svoboda & Williams.

“We were looking for office space that would capture Konektor’s sense of creativity, and so we tried to avoid traditional office buildings. At the same time, we wanted to remain in the center of Prague. Jaroslav Waldhauser of Svoboda & Williams understood our rather specific needs and quickly presented us with several properties that met our requirements. The building on Karlovo náměstí Square caught our attention right away with its connection to history, and the landlord also agreed to most of our demands for the renovation and modernization of the space,” describes Petr Rydl, CEO of Konektor a.s., which is part of the Konektor group.

Offices in Karlovo náměstí | Svoboda & Williams

16. January 2019

Augmented Reality - A New Way to Present Properties

Svoboda & Williams, in cooperation with the VR Musashi creative studio, is introducing an interactive mobile app for iOS that lets you view and explore properties in augmented reality.

The VR Musashi studio demonstrated its innovative approach during the preparations for the unique Czech Innovation Expo fair. Through virtual and augmented reality technology, it created a presentation on important 20th century Czech inventors, scientists, and innovators. During the fair, it developed Prague Histories, which guides you through an interactive walk around the city. VR Musashi used a similar approach when working with Svoboda & Williams on presentations of the Šárecký dvůr residential project. One result of this cooperation is the new Šárecký dvůr AR mobile app that uses augmented reality technology to allow you to browse through the model of the project on your phone or tablet. It is an interactive addition to our catalog, which will transport customers to the property they are considering to buy in an instant.

The application is highly intuitive, and, thanks to the ARKit 2.0 technology, it can display a 3D model of an apartment or entire residential project on any surface. Prospective buyers can therefore imagine the property in much greater detail than they can simply on paper, and they can also look around individual rooms using 360° spherical visualizations. The presentation also includes the exterior, two show flats, and the current unit list.

Alongside the mobile app, a full-fledged VR model of Šárecký dvůr was also created in collaboration with VR Musashi. The model is available upon agreement with a real estate broker. In the future, Svoboda & Williams will use this type of presentation as part of its marketing services for all larger residential projects.

Augmented Reality - A New Way to Present Properties

10. December 2018

DPD CZ is the New Tenant in the Nad Petruskou Administrative Villa

Svoboda & Williams has mediated the lease of 1,143 sq. m. of office space to the Czech branch of DPDgroup. The new Prague headquarters of this European provider of parcel services will be the administrative Nad Petruskou 1 Functionalist villa, located in a quiet part of Vinohrady (Prague 2) only a few steps away from Havlíčkovy Sady Park.

The First Republic era architects Tomáš Pražák and Pavel Moravec were the authors of this Functionalist villa. They also built the well-known U Hasičů building in Vinohrady. Tomáš Pražák’s grandson, whose company Stavby a reality CZ s.r.o. (www.stavbyareality.cz) owns the villa and who had previously worked with Svoboda & Williams, contacted us and requested advisory services concerning the future use of the villa. The current tenant’s lease was almost up, and Mr. Pražák was considering a financially difficult conversion back its original residential use. Finally, the he decided to offer the property for lease as an administrative building once again, and Svoboda & Williams soon managed to find a new tenant – the Czech branch of the DPDgroup.

“DPD CZ contacted us with a request for office space for lease in Prague 2, and they emphasized that they preferred offices with character rather than what is found in a standard administrative building. We analyzed the company’s needs, and Nad Petruskou 1 fit their criteria perfectly. Before DPD CZ move in, the interior of the property will undergo a renovation that will take into account the new tenant’s needs as well as the historical value of the building,” says Karin Konrádová from Svoboda & Williams.

“The quality of our services is guaranteed by our employees, and therefore we wanted find the best office space for them. The open space trend is behind us and closed office environments are becoming popular, because they offer more privacy for individuals and allow groups to become closer thanks to their well-thought out interior plans. DPD also liked this idea and decided to lease the villa, which also has a garden for employees to relax in,” explains Miloš Malaník, general director of DPD CZ.

The Nad Petruskou 1 villa offers office space on five floors, an elevator, large terraces, and beautiful views of Havlíčkovy Sady Park, the neighborhood of Vršovice, and other locations. It stands on a peaceful dead-end street only a seven-minute walk from a tram stop.
 

Nad Petruskou 1 | Svoboda & Williams

07. December 2018

Svoboda & Williams is Launching the Sale of Apartments in the Orelská 13 Residential Project in Vršovice

Svoboda & Williams has been exclusively retained to launch the sale of 19 apartment units in the Orelská 13 residence, which consists of a fully reconstructed Art Nouveau building in the old part of Vršovice, only a few steps away from náměstí Svatopluka Čecha square.

The Orelská 13 residence is located close to architect Josef Gočár’s iconic Functionalist Church of St. Wenceslas on náměstí Svatopluka Čecha square, near the charming Heroldovy sady park. Krymská Street (according to the The New York Times one of the 12 most popular streets in Europe), with its unique cafes, bars, and galleries, is close-by. In the last decade, Vršovice gradually transformed itself into an attractive neighborhood with a vibrant cultural and social scene. The Orelská 13 residential project is also contributing to this trend. Originally built in 1911, the renovated Art Nouveau building includes a courtyard with an abundance of greenery. All of the improvements are based on the best architectural practices from the early 20th century while meeting the demands of contemporary urban living standards and modern interior design.

The Orelská 13 residence includes 15 one-bedroom apartments ranging in size from 40 sq. m. to 58 sq. m., two larger apartments (one-bedroom and two-bedroom) with their own gardens, and two newly built attic apartments with galleries and terraces that face the courtyard. The project also includes a freestanding garden house with a surrounding plot in the courtyard. The units boast smart layouts, replicas of original casement windows with insulated glass, replicas of double-wing entrance doors, and central heating. Each apartment comes with a storage unit in the cellar. The building will be completely refurbished, updated, and rewired, a new elevator will be installed, and the common areas and garden will be renovated.

Due to the prevalence of smaller sized apartments, Orelská 13 is ideally suited for individuals and couples who are drawn to and inspired by the special atmosphere and endless lifestyle opportunities that Vršovice has to offer. The residence is situated on a quiet street close to Moskevská Avenue, full of restaurants, cafes, and shops, which was revitalized in 2014 and is now the social center of Vršovice. Moskevská is connected to Heroldovy sady park and the reconstructed Rangherka House, also known as the Vršovice Castle, as well as celebrated Krymská Street.

The apartments will be offered in the state of white walls (prior to the completion of the final surfaces) with the exception of the attic units, which will be move-in ready. The handover of the apartments is scheduled for March 2019 (1st phase – 1st to 5th floor), and October 2019 (2nd phase – attic apartments and apartments with gardens). Potential buyers will have the opportunity to view a show flat in March 2019.

Official website of Orelská 13

Orelská 13 | Svoboda & Williams

30. November 2018

Svoboda & Williams Wins in Two Categories at the CIJ Awards

Svoboda & Williams is the winner in two categories at this year’s CIJ Awards Czech Republic. Apart from – just like last year – winning in the Best Local Power Broker Team category, the company also won in the Best PR & Marketing Campaign category. The award ceremony took place on Thursday, November 29 at the Prague Marriott Hotel.

The prestigious CIJ Awards Czech Republic are annually presented by the Roberts Publishing Media Group, s.r.o., a publisher of printed and online news covering real estate business in the region of Central and Southeast Europe. In the segment of commercial real estate they are the longest running awards in the Czech Republic. The aim of the CIJ Awards is to draw attention to exceptional projects, companies, personalities, transactions and campaigns from the world of real estate. This year companies competed in 35 categories.

"I would like to thank the whole Svoboda & Williams team, our clients and everyone who voted for us. I am especially delighted that the jury awarded our marketing campaign for the Šárecký dvůr residential project which combines virtual and augmented reality presentations with more traditional forms of marketing,” says Prokop Svoboda, Managing Partner at Svoboda & Williams, about winning the prestigious awards. 

CIJ Awards | Svoboda & Williams

25. November 2018

The SVOBODA & WILLIAMS CUP 2018 Has Raised CZK 252,832 in Support of the Tereza Maxová Foundation

On Saturday, November 24th, the 6th annual SVOBODA & WILLIAMS CUP charity futsal tournament took place in Aréna Sparta – Podvinný Mlýn. A total of 12 teams representing the leading companies from the world of real estate competed to win the the Svoboda & Williams challenge cup. The winner this year is the CPI Property Group's team. The tournament raised CZK 252,832 in support of the Tereza Maxová Foundation. The amount was symbolically handed over to Terezie Sverdlinová, director of the foundation, and Renata Lagmannová, ambassador of the TERIBEAR project.

The teams that participated in this year's SVOBODA & WILLIAMS CUP were from the Accolade, Albatros design, bpd development, CBRE, Colliers International, CPI Property Group, CRESTYL GROUP, CTP Invest, Československá obchodní banka, Jones Lang LaSalle, and Knight Frank companies, together with Svoboda & Williams, the tournament organizers. The Svoboda & Williams cup went to the CPI Property Group's team, who defeated ČSOB's team in the final game. CBRE's team took home the bronze medal. The best player of the tournament award was given to Vít Kala from CPI Property Group, and the best goalkeeper of the tournament award went to Petr Soukup from CRESTYL.

Thanks to the voluntary contributions from the participating companies and profits from the sale of tickets to the charity raffle, this year's SVOBODA & WILLIAMS CUP managed to raise a record CZK 252,832. The entire amount will go to the Tereza Maxová Foundation, which helps disadvantaged and abandoned children and enables them to lead healthy and safe lives in a family environment.

The Tereza Maxová Foundation used last year's proceeds to support the HoSt Home Start ČR non-profit organization, whose goal is to create a healthy home environment for children and families through regular visits by their team of volunteers and therapists.

Like last year, the SVOBODA & WILLIAMS CUP organizers managed to create a pleasant social event for the whole family. Tučňákov, a kindergarden working with a unique multisensory program for kids, created fun activities for children. Prague Catering prepared refreshments for the players and fans, who could take part in a charity raffle. Its main prizes were a voucher for renting a car for the weekend from the Invelt company, two vouchers for accommodation for two nights in an apartment in Masarykova30 in Brno, and a voucher for a romantic stay at the Dobříš Chateau.

Raffle prizes for the participating teams and individuals were kindly donated by the tournament's sponsors: deelive design store, Diamond Spot, BarberLand, BodyID, Luxury Dry Cleaning, Endorfin, Dobříš Chateau, Prosek Bobsleigh Track, Klenota, PRAGUE STAY – Masarykova30, TERIBEAR, INVELT, La Femme MiMi, Gordana Glass, Organics by Filip Gregor, Lázně Pramen, the National Gallery, YES Visage, the Tulip Skate Shop, and La Cave D'Adrien. The tournament's best forward player won a voucher for CZK 10,000 from the deelive design store, and the best goalkeeper won a voucher for the same amount from Diamond Spot.

CZech Sport Media helped organize the tournament.

Download complete results.

The SVOBODA & WILLIAMS CUP 2018 Has Raised CZK 252,832 in Support of the Tereza Maxová Foundation

16. November 2018

Svoboda & Williams to Exclusively Offer Offices for Lease in the Riveroff Office House in Holešovice

Svoboda & Williams has received an exclusive instruction to offer office space for lease in the Riveroff Office House building. This administrative center, which is currently undergoing a complete renovation, is located between the Holešovice train station and the Vltava River, where a new multifunctional complex made up of the Rivera and Port7 projects will emerge by 2022.

Riveroff Office House is part of the Rivera project, which is being developed by GEONE Real Estate on the site of the former Prefa cement works. The location is bordered by the Trojský Bridge, the Barikádníků Bridge, Holešovice train station, and the Vltava River. The project will also include the construction of a four star hotel with 221 rooms and the conversion of a former industrial hall into studios. Skanska Property, which owns a large portion of the complex, will also build a complex of primarily administrative-use buildings as part of the Port7 project. The new multifunctional 5.1 ha “campus” will feature restaurants, cafes, a school, a marina with a restaurant boat, a conference center, and anchorage for small boats and houseboats, as well as a water taxi stop. Rest and relaxation opportunities and spaces will be provided by a spa center with swimming pools and Sauna World, the plentiful greenery all around, or the bike path along the river that connects Holešovice with the recently revitalized Stromovka Park. The complex is located just steps from the Nádraží Holešovice metro station and will be connected to it via an underpass. The train and bus station is only a few steps away, and Blanka Tunnel and Argentinská Street are easily reached by car.

Riveroff Office House will be the result of a completely renovated administrative building from 1971 and will consist of 1,492 m2 of fully equipped high-end offices with views of the river, the surrounding greenery, and the technologically unique Trojský Bridge. The building will consist of a ground floor with a showroom (1,018 m2 in total) as well as a four-story tower (474 m2). It includes two rooftop terraces with green spaces, a terrace with a bar, and 21 parking spaces. The interiors will be fitted with daylight sensors to help control the lighting system, an air humidification and heat recovery systems, and LED lighting.

“The offices have original designs and are built using high quality materials. Their unique location and surrounding nature make them one of the most interesting places in Prague to create and work in,“ says Alessandro Pucci, Senior Project Manager at GEONE Real Estate. “The Riveroff Office House is an inspiring environment to work in as it is part of a new multifunctional complex with a wide variety of networking opportunities and leisure time activities. It is thus ideally suited to the needs of a creative company, such as an advertising agency. The building’s other advantages include its high visibility, excellent transport accessibility, and location in a dynamically developing part of Prague 7,“ says Jaroslav Waldhauser, Head of Commercial Leasing at Svoboda & Williams.

The renovation of the ground floor of Riveroff Office House will be completed next fall, and the tower in summer 2020. 

Riveroff | Svoboda & Williams

16. November 2018

David Hockney’s Painting Has Been Sold for a Record $90,312,500 at Christie’s Auction House

The eighty-one-year-old British artist’s painting entitled “Portrait of an Artist (Pool with Two Figures)” is now the most expensive work by a living artist to be sold at auction. The sale took place on Thursday evening at the auction house of our partner, Christie’s, for a record $90,312,500.

American artist Jeff Koons, with his Balloon Dog (Orange), which sold for 58.4 million dollars in 2013 in New York, was the previous record holder.

This record was broken five years later, and the most expensive living artist today is the British painter David Hockney. He began as an abstract artist, but soon joined the Pop Art movement in the 1960s, becoming one of its pioneers.

His most influential period was in the 1960s and 1970s. In 1961, while still a student at London’s Royal College of Art, David Hockney had his first exhibit and arrived in New York for the first time. He openly came out as a gay man – even signing some of his paintings with the words “Queer” or “unorthodox love” – and he dyed his hair blond, because, as he said, blonds and blondes “have more fun.”

At one of Andy Warhol’s parties, he met the actor Dennis Hopper, who invited him to California. Captivated by the opulence of America’s rich and famous and the charming young California men he met, Hockney painted his now famous depictions of swimming pools and sprinklers. The seemingly banal idyllic canvases hide a sense of tragedy or fear of the future. His most iconic painting from this period is called “A Bigger Splash.” It shows a modern house in the background and a pool with a diving board in the front, but instead of the swimmer, we only see a splash of water on the surface of the pool.

No less iconic is Hockney’s portrait of his friend, the American artist Peter Schlesinger, who is observed by the painter himself. In it, the artist depicts himself as a disinterested observer, someone who perceives society’s emotional deficiency. It is his painting called Portrait of an Artist (Pool with Two Figures), which he completed in 1972, and it just became the most expensive work by a living artist sold at auction.

The painting’s owner, the fifth richest British businessman Joe Lewis, sold the painting at Christie’s auction house for $90,312,500. The net worth of this foreign exchange trader is estimated to be 5.5 billion dollars. His collection is thought to include works by Pablo Picasso, Henri Matisse, and Lucian Freud.

 

David Hockney - Portrait of an Artist (Pool with Two Figures)

15. November 2018

New Reality of Real Estate Marketing

Svoboda & Williams Organized an Interactive Workshop Entitled “Virtual Reality and Real Estate Marketing.”

The theme of the workshop was virtual reality and how it can be used in real estate marketing. Attending journalists had a chance to experience the virtual model of the Šárecký dvůr residential project. Since the workshop was held inside the newly completed residential park situated in a peaceful part of Prague 6, participants were able to compare the virtual model to reality, or stroll through the empty apartments with a special headset on and observe how they will look when they are completely furnished. Besides the different versions of the full-fledged virtual presentation, they were also shown 360° spherical photographs of Šárecký dvůr that can be posted on Facebook or Instagram, and an augmented reality mobile app that allows people to scroll through the “paper model” of the project, including the interiors, on their phones. Members of the VR Musashi startup, who created the virtual reality project, also introduced the journalists to the concept behind the Czech Innovation Expo. This exposition, which uses virtual and augmented reality to present the most important Czech inventors, scientists, and innovators of the last century, was organized by Czech Centers all around the world to celebrate the 100th anniversary of the Czech Republic. Journalists could thus acquaint themselves with the wider possibilities of using virtual reality applications.

“Virtual and augmented reality expands the capabilities of real estate marketing campaigns, and we therefore decided to add it to our standard offer of marketing services starting in the pre-sale phase,” says Marian Kolev, Marketing Director at Svoboda & Williams. The advantage of the virtual presentation is that it presents a property to potential buyers, who often only know it “on paper,“ in a much more faithful and realistic way than the usual marketing visuals and plans. They can walk around in the space and look at it from different angles and in various standards of completion. The simulation can also work with natural light and show what the interiors would look like at different times of the day and during different seasons.

More about the AR/VR presentations of real estate projects

Virtual Reality Workshop | Svoboda & Williams

14. November 2018

The Malátova 7 Residence Has Received Final Approval, Only 3 Apartments Remaining

The Malátova 7 residential project, which offers premium housing at a prestigious Prague address only a few steps from the Janáčkovo nábřeží waterfront, received final approval. The last 3 apartments out of a total of 15 await their future owners.

Malátova 7, a corner apartment building with a distinctive Neo-Baroque facade, is situated on the border of Malá Strana and Smíchov close to the Janáčkovo nábřeží waterfront, Kinský Garden, and Kampa Island. The six-story building was refurbished according to the designs of the CAMA architectural studio, and features impressive common areas, an elevator, and an automatic parking system.

Only 3 apartments remain for sale in the residence: the spacious penthouse apartments with large-format windows located on the two top-most floors in the building. The largest of the three, a generously apportioned 4-bedroom 193 sq. m. apartment, boasts views of Prague from its living room, a balcony, and direct access from the elevator into its interior. The other two penthouses are offered in a state of shell and core, and the third is currently a show flat and will be offered in a finished state.

More information about Malátova 7
 

Malátova 7 | Svoboda & Williams

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