22. June 2017
Wednesday, June 21, saw a business brunch happening at the ARA Palace, during which a new look of this unique Functionalist building was presented. Upon its complete renovation, the ARA Palace will offer premium office space for rent in the center of Prague. The brunch was co-organized by Svoboda & Williams, the leasing agent for office space in this palace.
The event featured a 1930's theme, evoking the time of the construction of the ARA Palace. This important Functionalist building was built between 1930 and 1931 on the corner of Perlová and 28. října streets for the ARA company, owned by A. and R. Amschelberg. The building is a top-quality example of architecture between the two World Wars, being predominantly Funcionalist but also exhibiting Art Deco and Expressionism elements. The architectural face of the building is the work of the architect Milan Babuška and the builder František Řehák.
The ARA Palace will feature cca 2 600 sq. m. of representative office space on five floors, the smallest leasable unit being an individual floor (approx. 450 to 580 sq. m., more info here). The future tenants of the offices on the top floor can look forward to a spacious terrace and eye-catching views of Prague, including Hradčany (Castle District) and Na Příkopě Street. No later than in August, the owner of the ARA Palace, the Austrian investor ECE European City Estates, will start its renovation, which will regard the facade and the entrance lobby and during which all windows and technologies, including the air-handling systems and lifts, will be changed. New tenants will be able to start moving into the completely renovated building in spring 2018.
14. June 2017
Sylva Turinská became a new senior consultant of the Svoboda & Williams commercial leasing department. She will focus on retail space leasing transactions.
Sylva Turinská has been active in the Czech real estate market for many years, during which she gained expertise both in the commercial and the residential sector. Before joining Svoboda & Williams, she had been working at senior positions in the real estate consulting company, Professionals, s.r.o. In the more distant past, she was a business representative of the Austrian company Mark Metallwarenfabrik GmbH in the Czech Republic. Sylva Turinská received a MBA degree at the University of Economics and Management Prague. At Svoboda & Williams, she will focus on providing services for landlords as well as for tenants of retail space.
09. May 2017
On the basis of an exclusive instruction, Svoboda & Williams launched the sale of apartments in the Lysolajské Údolí Villa project, situated amongst greenery, in a tranquil part of Prague 6.
The Lysolajské Údolí Villa project consists of a total of 5 apartments and one ground floor commercial unit in an elegant villa-house with attractive common areas and a garage. The intimate new building, inspired by Functionalism, will be sensitively set in the beautiful natural surroundings of the Lysolaje Valley and will offer premium apartment units with spacious dispositions and balconies with green views.
The desirable location of the Lysolaje Valley embodies the perfect choice for anyone who is looking for peaceful living close to nature and still within easy reach of the city center. The close surroundings of the villa-house feature the Housle natural site with an impressive gorge with rock walls and an educational trail. Moreover, the location boasts also a wide array of leisure time possibilities, including the CULS sports area and the Divoká Šárka nature park.
Scheduled completion date: Q1 2018
Official website of the Lysolajské Údolí Villa project
09. May 2017
The Svoboda & Williams real estate company has relaunched the FeelHome brand, which focuses on stylish affordable housing, giving it a new visual face. The brand relaunch involves a new logo and a website with fully responsive design.
"We were aiming to create a new platform for property presentation which would appeal to younger generations and thereby break the stereotype that real estate presentation is bound to be boring," said Daša Andrejcová, who is newly in charge of the business development of the FeelHome brand. "Even in the lower price range, we would like to offer the high standard of services which the clients of Svoboda & Williams are accustomed to," she adds, explaining the new concept of the brand.
FeelHome's new visual identity is based on emotions which people feel when at home. "The new concept of FeelHome reflects an innovative way of communication through graphic design using well-known emoticons tested by time. These familiar yellow circles nowadays constitute a global language for feelings which is why the empty and universal one has become the new FeelHome logo,“ explains Natalie Kuznetsová, the Art Director at Svoboda & Williams. In the FeelHome concept, emoticons are meant to evoke a specific kind of emotion, associated with a dream home, in the recipients.
09. May 2017
The Svoboda & Williams real estate company team has been joined by a number of new members, most of who started working at the Residential Rentals department. The Sales, Commercial Rentals and Marketing departments have gathered reinforcements as well.
Among the new agents of the Residential Rentals department are Lukáš Ceé, who has been active in the Czech property market for 14 years, Jan Vála, a graduate of the University of Finance and Administration, who, alongside with experience in real estate, gained work experience in Australia where he worked in the field of catering, and Ekaterina Hrouda who is currently completing her studies at the Anglo-American University in Prague. A new administrative support of the same department is Julie Frýbertová, a graduate of the Prague Conservatory.
A new member of the Marketing team is Michaela Jungrová, who is coming from the ČEZ Group and will work as a digital media specialist at Svoboda & Williams. Renata Kudová, who gained experience as an HR specialist in the Orco Prague and Unilever ČR groups, has returned to Svoboda & Williams to become the new administrative support worker of the Commercial Rentals department. Among the new faces at Svoboda & Williams is also Tereza Šimerdová, a fresh grammar school graduate, who has joined the Sales Department as a text editor.
11. April 2017
Construction of the U Pernikářky 7 project, a passive residence situated in the attractive location of the Prague 5 – Hřebenky villa neighborhood, has started. Four out of the ten apartments in this architecturally sophisticated villa-house, have already found their owners. The project is devoloped by JRD while the exclusive mandate to sell the apartment units in it has been entrusted to the Svoboda & Williams real estate agency.
The U Pernikářky 7 project is sensitively set in the pre-war villa neighborhood of Prague 5 – Hřebenky. Thanks to its setting on a dead-end tree-lined street in close proximity to a park, this project is a perfect choice for those looking for a stylish apartment with a balcony or a terrace in a tranquil, green environment and at the same time within easy reach of Prague's city center. The U Pernikářky residence features bright, south-facing apartments including two exclusive penthouses with spacious terraces. A healthy living environment and optimization of energy consumption will be attributed to triple-pane windows, quality thermal insulation of the peripheral walls, and a heat recovery ventilation system.
The ground floor apartments will feature private gardens while the higher-floor apartments will boast eye-catching views of the surrounding area. The project will boast a sauna, elegant common areas, underground parking and much more. The villa-house with the Ridera Stavební company as the general contractor, has an expected date of completion for the fall of 2018.
Official website: U Pernikářky 7
07. April 2017
The Svoboda & Williams real estate agency is the winner of the Local Real Estate Agency category at the Hall of Fame Awards – Best of the Best 2017. The company was nominated for this award together with premium real estate agencies from the CEE region which, just like Svoboda & Williams, won the CIJ Awards 2016 in individual countries.
“I would like to thank our team for all their hard work, our clients as well as our business partners & friends for their support," says Prokop Svoboda, the Managing Partner at Svoboda & Williams, commenting on the company's victory. Svoboda and Marion Williams, the Senior Partner at Svoboda & Williams were presented the award at a gala-evening which took place at the Marriott Hotel in Prague on Thursday, April 6. In the course of the evening, companies, projects and individuals from the world of real estate received awards in altogether 32 categories.
08. March 2017
Petr Netušil, multiple World and European canoe sprint champion, is a new member of the Svoboda & Williams sales department. He will overlook real estate transactions in Czech Republic regions.
After deciding to end his career as a professional sportsman, Petr Netušil obtained a bachelor's degree in economics and became a certified real estate appraiser. He has been working in the Czech real estate market for 8 years and specializes primarily in locations outside of Prague. Alongside fluent English, Petr Netušil knows the basics in German and Russian.
06. February 2017
Daša Andrejcová is a new member of the Svoboda & Williams real estate agency team. She will oversee the business development of the Feelhome by Svoboda & Williams brand, which focuses on stylish, affordable apartments and houses.
Daša Andrejcová gained professional experience in real estate working for 4 years as the Regional Marketing Manager for CEE in the Orco Property Group. She was responsible for the marketing of a real estate portfolio with a total value of more than EUR 200 million. Before joining Svoboda & Williams, Daša worked as a Sales Event Manager for Best Hotel Properties a.s., a holding of the J&T Finance Group. Alongside her native Slovak, she speaks English and Czech fluently.
06. February 2017
The Svoboda & Williams real estate company started the sale of apartments in the U Rajské zahrady 2 project, which offers stylish housing in the immediate vicinity of the Riegrovy sady park.
The U Rajské zahrady 2 residence will comprise a total of 18 premium apartments in a building with a lift, stylish common areas, onsite parking and eye-catching views of Prague Castle and other city landmarks. All of that and more in a peaceful residential area, on the border between Vinohrady and Žižkov. The apartment building will undergo a complete reconstruction according to the concept of the CAMA Architekti studio, in the course of which the original, Historicist facade will be partly renewed.
The project will, among others, boast two exclusive penthouses with spacious terraces, two apartments with private gardens and three apartments with ornate balconies. Thanks to its spacious layouts, the closeness of a large park and full spectrum of services in this popular Prague neighborhood, the U Rajské zahrady 2 project offers ideal urban living, sure to be appreciated not only by families with children.
More information about the project: U Rajské zahrady 2