Real estate newsFrom the pipeline of Svoboda & Williams

16. November 2018

Svoboda & Williams to Exclusively Offer Offices for Lease in the Riveroff Office House in Holešovice

Svoboda & Williams has received an exclusive instruction to offer office space for lease in the Riveroff Office House building. This administrative center, which is currently undergoing a complete renovation, is located between the Holešovice train station and the Vltava River, where a new multifunctional complex made up of the Rivera and Port7 projects will emerge by 2022.

Riveroff Office House is part of the Rivera project, which is being developed by GEONE Real Estate on the site of the former Prefa cement works. The location is bordered by the Trojský Bridge, the Barikádníků Bridge, Holešovice train station, and the Vltava River. The project will also include the construction of a four star hotel with 221 rooms and the conversion of a former industrial hall into studios. Skanska Property, which owns a large portion of the complex, will also build a complex of primarily administrative-use buildings as part of the Port7 project. The new multifunctional 5.1 ha “campus” will feature restaurants, cafes, a school, a marina with a restaurant boat, a conference center, and anchorage for small boats and houseboats, as well as a water taxi stop. Rest and relaxation opportunities and spaces will be provided by a spa center with swimming pools and Sauna World, the plentiful greenery all around, or the bike path along the river that connects Holešovice with the recently revitalized Stromovka Park. The complex is located just steps from the Nádraží Holešovice metro station and will be connected to it via an underpass. The train and bus station is only a few steps away, and Blanka Tunnel and Argentinská Street are easily reached by car.

Riveroff Office House will be the result of a completely renovated administrative building from 1971 and will consist of 1,492 m2 of fully equipped high-end offices with views of the river, the surrounding greenery, and the technologically unique Trojský Bridge. The building will consist of a ground floor with a showroom (1,018 m2 in total) as well as a four-story tower (474 m2). It includes two rooftop terraces with green spaces, a terrace with a bar, and 21 parking spaces. The interiors will be fitted with daylight sensors to help control the lighting system, an air humidification and heat recovery systems, and LED lighting.

“The offices have original designs and are built using high quality materials. Their unique location and surrounding nature make them one of the most interesting places in Prague to create and work in,“ says Alessandro Pucci, Senior Project Manager at GEONE Real Estate. “The Riveroff Office House is an inspiring environment to work in as it is part of a new multifunctional complex with a wide variety of networking opportunities and leisure time activities. It is thus ideally suited to the needs of a creative company, such as an advertising agency. The building’s other advantages include its high visibility, excellent transport accessibility, and location in a dynamically developing part of Prague 7,“ says Jaroslav Waldhauser, Head of Commercial Leasing at Svoboda & Williams.

The renovation of the ground floor of Riveroff Office House will be completed next fall, and the tower in summer 2020. 

Riveroff | Svoboda & Williams

16. November 2018

David Hockney’s Painting Has Been Sold for a Record $90,312,500 at Christie’s Auction House

The eighty-one-year-old British artist’s painting entitled “Portrait of an Artist (Pool with Two Figures)” is now the most expensive work by a living artist to be sold at auction. The sale took place on Thursday evening at the auction house of our partner, Christie’s, for a record $90,312,500.

American artist Jeff Koons, with his Balloon Dog (Orange), which sold for 58.4 million dollars in 2013 in New York, was the previous record holder.

This record was broken five years later, and the most expensive living artist today is the British painter David Hockney. He began as an abstract artist, but soon joined the Pop Art movement in the 1960s, becoming one of its pioneers.

His most influential period was in the 1960s and 1970s. In 1961, while still a student at London’s Royal College of Art, David Hockney had his first exhibit and arrived in New York for the first time. He openly came out as a gay man – even signing some of his paintings with the words “Queer” or “unorthodox love” – and he dyed his hair blond, because, as he said, blonds and blondes “have more fun.”

At one of Andy Warhol’s parties, he met the actor Dennis Hopper, who invited him to California. Captivated by the opulence of America’s rich and famous and the charming young California men he met, Hockney painted his now famous depictions of swimming pools and sprinklers. The seemingly banal idyllic canvases hide a sense of tragedy or fear of the future. His most iconic painting from this period is called “A Bigger Splash.” It shows a modern house in the background and a pool with a diving board in the front, but instead of the swimmer, we only see a splash of water on the surface of the pool.

No less iconic is Hockney’s portrait of his friend, the American artist Peter Schlesinger, who is observed by the painter himself. In it, the artist depicts himself as a disinterested observer, someone who perceives society’s emotional deficiency. It is his painting called Portrait of an Artist (Pool with Two Figures), which he completed in 1972, and it just became the most expensive work by a living artist sold at auction.

The painting’s owner, the fifth richest British businessman Joe Lewis, sold the painting at Christie’s auction house for $90,312,500. The net worth of this foreign exchange trader is estimated to be 5.5 billion dollars. His collection is thought to include works by Pablo Picasso, Henri Matisse, and Lucian Freud.


David Hockney - Portrait of an Artist (Pool with Two Figures)

15. November 2018

New Reality of Real Estate Marketing

Svoboda & Williams Organized an Interactive Workshop Entitled “Virtual Reality and Real Estate Marketing.”

The theme of the workshop was virtual reality and how it can be used in real estate marketing. Attending journalists had a chance to experience the virtual model of the Šárecký dvůr residential project. Since the workshop was held inside the newly completed residential park situated in a peaceful part of Prague 6, participants were able to compare the virtual model to reality, or stroll through the empty apartments with a special headset on and observe how they will look when they are completely furnished. Besides the different versions of the full-fledged virtual presentation, they were also shown 360° spherical photographs of Šárecký dvůr that can be posted on Facebook or Instagram, and an augmented reality mobile app that allows people to scroll through the “paper model” of the project, including the interiors, on their phones. Members of the VR Musashi startup, who created the virtual reality project, also introduced the journalists to the concept behind the Czech Innovation Expo. This exposition, which uses virtual and augmented reality to present the most important Czech inventors, scientists, and innovators of the last century, was organized by Czech Centers all around the world to celebrate the 100th anniversary of the Czech Republic. Journalists could thus acquaint themselves with the wider possibilities of using virtual reality applications.

“Virtual and augmented reality expands the capabilities of real estate marketing campaigns, and we therefore decided to add it to our standard offer of marketing services starting in the pre-sale phase,” says Marian Kolev, Marketing Director at Svoboda & Williams. The advantage of the virtual presentation is that it presents a property to potential buyers, who often only know it “on paper,“ in a much more faithful and realistic way than the usual marketing visuals and plans. They can walk around in the space and look at it from different angles and in various standards of completion. The simulation can also work with natural light and show what the interiors would look like at different times of the day and during different seasons.

More about the AR/VR presentations of real estate projects

Virtual Reality Workshop | Svoboda & Williams

14. November 2018

The Malátova 7 Residence Has Received Final Approval, Only 3 Apartments Remaining

The Malátova 7 residential project, which offers premium housing at a prestigious Prague address only a few steps from the Janáčkovo nábřeží waterfront, received final approval. The last 3 apartments out of a total of 15 await their future owners.

Malátova 7, a corner apartment building with a distinctive Neo-Baroque facade, is situated on the border of Malá Strana and Smíchov close to the Janáčkovo nábřeží waterfront, Kinský Garden, and Kampa Island. The six-story building was refurbished according to the designs of the CAMA architectural studio, and features impressive common areas, an elevator, and an automatic parking system.

Only 3 apartments remain for sale in the residence: the spacious penthouse apartments with large-format windows located on the two top-most floors in the building. The largest of the three, a generously apportioned 4-bedroom 193 sq. m. apartment, boasts views of Prague from its living room, a balcony, and direct access from the elevator into its interior. The other two penthouses are offered in a state of shell and core, and the third is currently a show flat and will be offered in a finished state.

More information about Malátova 7

Malátova 7 | Svoboda & Williams

14. November 2018

Open House Held in the New Hilleho 6 Residential Project in Brno

Svoboda & Williams is launching the sale of apartments in the Hilleho 6 residential project, a renovated Neo-Renaissance corner apartment building in the attractive Brno neighborhood of Černá Pole with a park across the street. Visitors will have the chance to tour the building and view a show flat on November 20th or 22nd during an open house.

The Hilleho 6 residence consists of 17 one-bedroom to three-bedroom units with layouts ranging from 49 to 172 sq. m. The apartments are offered for sale in a high standard finished state, and most have a balcony or a terrace. The building is being refurbished under the supervision of the A77 Architects studio, whose goal was to return the Neo-Renaissance apartment building, designed by František Alois Dvořák, to its original beautiful state, and design the interiors according to current trends. The residence sits on a quiet tree-lined street, opposite a park on náměstí 28. října square. Lužánky, Brno’s largest park, is located only 300 meters from the building, and its residents will have the opportunity to walk to the legendary Functionalist Villa Tugendhat in only 10 minutes. The neighborhood has a full spectrum of urban amenities, including restaurants, bars, cafes, shops, schools, post offices, and other services. The center can be comfortably reached on foot or by public transport. The project is scheduled to be finished by July 2019.

If you are interested in viewing the residence during the open house, please register by email beforehand.

Date: November 20th and 22nd from 13:00 to 18:00
To register, send an email to:

For more information, call: +420 727 964 654

More about the Hilleho 6 project

Hilleho 6 | Flats for Sale in Brno

17. October 2018

Svoboda & Williams is Launching the Sale of Apartments in the Trio Harrachov Project

Svoboda & Williams, the project’s exclusive agent, is launching the sale of 39 alpine-style apartments situated in the attractive location of Harrachov, a picturesque resort town in the Krkonoše Mountains. The Trio Harrachov project, which consists of three apartment buildings, will be set in a peaceful valley of the Kamenice River just a few steps from a ski slope, cross-country trails, and bike paths.

Thanks to their location, the Trio Harrachov apartments are an ideal second home for outdoorsy types and nature lovers. They are also a comfortable alternative to a cabin or chalet in the mountains. Situated in a renowned Krkonoše resort that offers a wide spectrum of services and sports activities for the whole family year-round (including a golf course, tennis courts, or a rope park). Ideally suited as rental apartments, they are therefore a perfect investment opportunity. The project was designed by the archiSPACE s.r.o. studio, which deftly incorporated contemporary elements with the typical architecture of the Krkonoše region. The trio of houses thus boasts a freshly modern yet traditional look.

Each house includes 13 cozy, mostly south or southeast-facing apartments with layouts ranging from studios to two-bedrooms, and floor areas from 25 to 88 sq. m. Most have a balcony or a terrace and their own parking space, and boast views of the Kamenice River and the opposite forested hillside. The units are sold in a finished state, including triple-glazed insulated windows, high quality wooden floors, and security doors.

The first mountain residence will be completed in the fall of 2019, the remaining two will be finished in the spring of 2021.

Official website of the Trio Harrachov project

Trio Harrachov | Svoboda & Williams

15. October 2018

Svoboda & Williams Exclusively Appointed to Sell Apartments in the Orelská 13 Residential Project in Vršovice

Svoboda & Williams was retained on an exclusive basis to broker the sale of apartments in the Orelská 13 residential project: a fully renovated Art Nouveau building in the old part of Vršovice, a few steps from náměstí Svatopluka Čecha square.

In the last decade, the Prague neighborhood of Vršovice gradually transformed itself into a dynamic part of town with a vibrant cultural and social life. The Orelská 13 residential project is continuing this trend. The Art Nouveau building from 1911 with a peaceful courtyard full of greenery was reconstructed according to a study by architect Tereza Čudová Ajmová ( Architect Jindřich Starý ( designed the two atypical attic apartments. All of the improvements are based on the best architectural practices from the early 20th century while meeting the demands of contemporary urban living standards.

The Orelská 13 residence features 15 one-bedroom apartments ranging in size from 40 sq. m. to 58 sq. m., two larger apartments (one-bedroom and two-bedroom) with their own gardens, and two newly built attic apartments with galleries and terraces that face the courtyard. The project also includes a freestanding garden house with a surrounding plot in the courtyard. The units have smart layouts, replicas of original casement windows with insulated glass, replicas of double-wing entrance doors, and central heating. Each apartment comes with a storage unit in the cellar. The building will be completely refurbished, updated, and rewired, a new elevator will be installed, and the common areas and garden will be renovated.

Due to the prevalence of smaller sized apartments, Orelská 13 is ideally suited for individuals and couples who are drawn to and inspired by the unique atmosphere and endless lifestyle opportunities that Vršovice has to offer. The residence is situated on a quiet street just a few steps away from náměstí Svatopluka Čecha square, with a park and the Functionalist church of St. Václav, designed by the legendary architect Josef Gočár. Nearby Moskevská Avenue, which is full of restaurants, cafes, and shops, was revitalized in 2014 and is now the social center of Vršovice. Moskevská is connected to Heroldovy sady park and the reconstructed Rangherka House, also known as the Vršovice Castle, as well as the celebrated Krymská Street, which the The New York Times calls one of the 12 most popular streets in Europe. With its interesting network of cafes, bars, and galleries, it is a unique cultural microcosm.

The apartments will be offered in the white walls state (prior to the completion of the final surfaces) with the exception of the attic units, which will be move-in ready. The handover of the apartments is scheduled for March 2019 (1st phase – 1st to 5th floor), and October 2019 (2nd phase – attic apartments and apartments with gardens).

Orelská 13 | Svoboda & Williams

15. October 2018

Svoboda & Williams to Broker the Sale of the Last 7 Apartments in the U Rajské zahrady 18 Project

Only 7 apartments remain for sale in the U Rajské zahrady 18 residential project, situated on the border of Vinohrady and Žižkov, across the street from a park. Svoboda & Williams has been exclusively retained to broker their sale.

The U Rajské zahrady 18 residence is a carefully reconstructed classic Vinohrady apartment building from the turn of the 20th century. The SBORWITZ Architekti firm designed the plans for its reconstruction, and their goal was to restore the building’s original beauty, while also adapting it to current demands for comfortable and high-end living. The ornamental façade was refurbished, a new elevator was installed in a glass shaft, and the elegant common areas, reminiscent of the Belle Époque in which the building originated, were renovated. The successful reconstruction won the public choice award in the Real Estate Project of 2017 competition in the category of Prague 3.

The residence stands directly in front of the revitalized Rajská zahrada park, close to Riegrovy sady park, in a quiet location with a wide variety of restaurants, cafes, shops, and other services in the vicinity. The center of Prague is easily accessible: the Jiřího z Poděbrad metro station and several bus and tram stops are a short walk away. Both parks offer plenty of space for relaxation and outdoor activities, and include an outside gym, a covered swimming pool, a pétanque court, ping-pong tables, a children’s playground, cafes, and a secluded place with a little pond.

Currently, only 7 one-bedroom to three-bedroom apartments (82 sq. m. to 150 sq. m.) remain for sale in U Rajské zahrady 18. Boasting high ceilings, and views of the Prague Castle, Vítkov Hill, and the greenery of Rajská zahrada park, they are move-in ready and completed to a high standard, which includes replicas of the original casement windows with insulated glass, replicas of the original entrance and inner doors, oak hardwood floors, Italian floor tiles and wall tiles, premium sanitary ware, and ornamental stucco on the walls and ceilings. 

U Rajské zahrady 18 | Svoboda & Williams

15. October 2018

U Bílého jablka House: 50% of Units Sold

Svoboda & Williams has successfully brokered the sale of three apartments out of a total of seven, as well as the sale of one of the two commercial spaces in the U Bílého jablka residence, situated on the small Lesser Town street of Úvoz, a few steps from the Prague Castle. The renovation of this protected Baroque building has entered its final phase.

The U Bílého jablka residence offers a unique opportunity to purchase an apartment at a prestigious address in Prague, in a location with an exceptional atmosphere masterfully captured in Neruda’s Prague Tales of the Little Quarter. This carefully renovated building dating back to the 17th century features modern high urban living standards and gorgeous views of the green gardens of Petřín Hill and Strahov. The Faber Project atelier designed the new improvements, which will restore many of the original interior elements, such as the historic tiled stoves, doors, or stone moulding in some apartments. The residence is surrounded by many important monuments, museums, galleries, restaurants, cafes, and picturesque secluded spots. Residents will appreciate that the building is just a five-minute walk from a tram stop.

There are still 4 one-bedroom apartments for sale, with layouts ranging from 52 sq. m. to 64 sq. m., as well as a generously apportioned maisonette (two-bedroom, 195 sq. m.) with two terraces and a yard. The units are offered in a state of white walls, prior to the completion of the dividing walls, final surfaces, and facilities, allowing future owners to select the final layout and appearance of the apartments together with the architect in charge. The apartments will have preparations for air conditioning and underfloor heating. The final inspection will take place in December 2018.

More information about the U Bílého jablka House

U Bílého jablka House: 50% of Units Sold

15. October 2018

Svoboda & Williams is Ushering Virtual Reality into the World of Real Estate

Svoboda & Williams is the first Czech real estate agency to present a new project - the Šárecký dvůr residential park - in virtual and augmented reality. Svoboda & Williams will use virtual reality (VR) and augmented reality (AR) in its marketing campaigns for select projects in the future.

Imagine that you are entering into your new apartment. It’s not built yet, but you can walk through it and see and sense what the individual rooms are really like. You can look through the various standards and observe and compare colors, materials, etc. This gives you the opportunity to change the architect’s or designer’s plans that you don’t like and that you wouldn’t catch on a 2D plan or visualization. VR will help you save time and money.

“The opportunity to simulate physical presence in an as yet non-existent space makes virtual reality an ideal tool that facilitates communication between the architect, developer, real estate agency and clients, who may have a hard time imagining what a space looks like,” explains Marian Kolev, Marketing Director at Svoboda & Williams. “What’s more, augmented reality (AR) offers even more possibilities to scroll through user-friendly virtual models on a cell phone or tablet.”

VR is revolutionizing the real estate business. It enables the “physical” presentation of projects that are in the preparation phase and exist only “on paper,” including virtual apartment home-staging. It allows clients to go on a “real” visit to their future home, helping them decide whether to buy it or not. It allows developers and real estate companies to sell a higher number of properties in the pre-sale phase.

„Apartments in new residential projects have up to now been sold solely based on their listings ‘on paper,‘ almost like blind buys,“ says Marian Kolev. „The Šárecký dvůr VR presentation has persuaded us that virtual reality has a high added value in terms of real estate marketing, and so, from now on, for select larger projects it will be part of our standard offer of marketing services starting in the pre-sale phase.“

More about the presentation of real estate projects in AR and VR

Augmented Reality | Svoboda & Williams

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