15. March 2018
The basic construction of the U Pernikářky 7 residential project, situated in the lovely villa neighborhood of Hřebenka, has just been completed. The project offers premium apartments with balconies or terraces in a passive villa with an underground parking garage. Currently, in the elegant new building which is developed by JRD, the last 3 apartments remain for sale. The sale of the apartments in the U Pernikářka 7 project is exclusively mediated by Svoboda & Williams.
The U Pernikářky project is located on a southern slope under the Prague quarter of Strahov, in a luxurious setting of the Hřebenka villa neighborhood with a unique vibe of the 1920s and 1930s. Featuring a bold and distinctive architectural design, the project consisting of just 10 sunny apartment units offers a comfortable home amidst greenery.
The new building with attractive common areas, elevator and sauna for residents also boasts an underground garage, with the purchase price of each apartment including two parking spaces. There are only two elegant, airy and spacious apartments on each floor. Currently, merely 3 apartment units are available for sale, all of which have a three-bedroom layout. Triple-glass windows and an automatic ventilation system with heat recovery will secure a healthy interior environment and lower energy costs.
Thanks to its position on a dead end street with full-grown trees and city parks, the U Pernikářky 7 project offers peaceful housing with a high level of privacy and excellent sports & leisure opportunities. Petřín hill, the Kinsky garden and the popular Ladronka park which are all nearby are well-suited for long, tranquil walks. Another perk of the project is the easy access to the city center and other parts of Prague. The nearest public transport stop is just a few steps from the villa and a ride to the business & entertainment zone of Anděl takes only 7 minutes.
Final inspection of the project is planned for August 2018.
Official website: U Pernikářky 7
22. February 2018
The two-day event welcomed network owners and brokerage executives from North and South America, Europe, Asia and Australia to discuss trends and innovations in luxury real estate.
Christie's International Real Estate, the world's leading luxury real estate network, chose Buenos Aires as this year's global conference venue. The invitation-only event for network leadership, which took place at The Four Seasons Hotel included representatives of the Svoboda & Williams real estate company. "The agenda was rich in information relevant to the luxury real estate industry: online marketing, cybersecurity and how to anticipate opportunities in today's economic arena," says Dan Conn, Chief Executive Officer of Christie's International Real Estate.
"The conference offered useful insight into the latest global market trends, including detailed analyses of investor behavior. The good news for owners of properties in Prague is that the Czech capital enjoys a reputation as one of the most attractive cities in the world. Together with a stable economic and political situation, this renders Prague a perfect investment destination," says Veronika Krejcárková from Svoboda & Williams. "We managed to network with multiple other members of Christie's International Real Estate at the conference. This will enable us to present new foreign markets and regions to our clients."
Since September 2017, when Svoboda & Williams became the exclusive Affiliate of Christie's International Real Estate for the Czech Republic and Slovakia, the company added to its portfolio properties in Switzerland, France and Portugal. All these properties are listed by leading real estate companies, other Affiliates of Christie's International Real Estate. This real estate network has common ownership with Christie's, the world's leading art business.
14. February 2018
The Svoboda & Williams real estate agency has been appointed as the exclusive selling agent for the apartments in the Šárecký dvůr (Šárka Court) project, which will be set in a historic courtyard with an impressive gate. Surrounding a landscaped yard, five new residences will complete a meticulously reconstructed Baroque building. The project, situated within easy reach of the Divoká Šárka nature reserve, yet just a few minutes' walk from a metro station, will provide comfortable living in a gated complex with a reception and underground parking.
The Šárecký dvůr project will feature a total of 51 premium apartments situated in an attractive residential park, in which original Baroque architecture blends with 21st century design. The unique complex will arise through a complete renovation of what once was a farm yard with a history dating back to 1433. The project will - alongside apartments with ordinary layouts - include three-story apartments with impressive vaulted ceilings, two-story duplexes with private gardens as well as generously designed penthouses. The upper floors of the complex will feature intriguing views of the tranquil water surface of the Džbán reservoir and the lush greenery of the Šárka valley.
Privacy and security of the residents will be secured by an on-site reception as well as the original, protected stone wall surrounding the complex. An impressive Baroque gate evokes the long history of the place. Šárecký dvůr was designed by the renowned Bogle Architects studio, whose director, Ian Bogle participated in the construction of the iconic Swiss Re Tower (commonly known as the "Gherkin") in London. Interiors were designed by the Chmelař Architects studio.
"Šárecký dvůr brings about exceptional housing in a project which uniquely combines modern architecture with an original historic complex. We have decided to entrust the sale and marketing of the project to the Svoboda & Williams real estate agency, whose high level of professionalism is perfect for this premium project and which, as an affiliate of Christie's International Real Estate, is able to reach relevant clients all around the globe," says Viktor Peška, the Business Director of the CRESTYL group, the company that is developing the Šárecký dvůr project.
The apartments in the project will be move-in ready by August 2018.
12. February 2018
Immoreal Investment appointed Svoboda & Williams as the exclusive leasing agent for office and retail space in the Za Poříčskou bránou 6 & 8 building. The administrative building, created by connecting two houses from the the 1920's, is situated in a quiet part of Karlín, right by the Florenc subway station.
"Immoreal Investment addressed us, as - thanks to our well established brand and effective marketing - we are considered the leader of the market with office space for small and medium-sized enterprises (SMEs). The Za Poříčskou bránou building is simply a great choice for these kinds of businesses," says Zuzana Virbová from Svoboda & Williams, commenting on the newly gained exclusive mandate.
The building, which is to undergo a renovation in the near future consists of office and retail space featuring modern technologies in combination with the architectural style of the 1920's. The administrative building with a floor plate of roughly 400 sq.m. is situated in an attractive location in the city center, on the border of Prague 1 and Prague 8, right by the Florenc metro station (lines B and C) and next to the important brownfield around Masarykovo nádraží.
07. February 2018
At a time when their prices continue to soar, apartments in Prague still remain an interesting investment opportunity. Cyril Dejanovski, the Business Director at Svoboda & Williams, recaps some key factors to consider when investing in an apartment.
"The prices of premium Prague apartments have grown by approximately 30% over the past two years - the average price per square meter of the apartments in the Svoboda & Williams portfolio is approaching CZK 100 000. Even so, apartments in the Czech Republic's capital retain much investment potential," says Cyril Dejanovski. When purchasing an apartment with all cash, the yield may near 4.5%. In the case of the typical investment pattern of 30% cash down supplemented by a 70% mortgage, the return on equity may (given the current average interest rate of 2.2% and taking into account the factors influencing the net rental profit) reach approximately 12%.*
Along with the sale prices, the rental prices of Prague apartments have too been growing significantly. In newly built and newly renovated apartments in premium Prague locations, their growth has been copying the growth of sale prices. "In recent years, we have been recording a notable shift in clients' interest towards rental housing. This is a result of the growth of the economic significance of millennials, who are less ownership-oriented and prefer the flexibility of rental housing. Moreover, due to tightening conditions on taking out mortgages and the gradual interest rate increase, rental housing is for many becoming the only way to live in an apartment of the standard they require," adds Dejanovski.
The most interesting properties from the investment point of view are ones in Prague's city center and the wider central area as those are the most sought-after by potential tenants. However, an investment apartment must be chosen carefully. "According to our data concerning realised rental transactions, the actual rental price depends more on the apartment layout than on the floor area. A one-bedroom 50 sq. m. apartment is usually rented for basically the same price as a 60 sq. m. apartment of the same layout," explains Cyril Dejanovski. Acquisition costs of such apartments, on the other hand, may differ by as much as 15 to 20%.
"In the era of an ongoing shortage of quality rental apartments, the investor should consider whether it's worth paying extra for an apartment with a balcony, terrace, garden or garage. While these factors may lead to shortening of the period before the apartment is rented out, according to our data, they are not significantly reflected in the rental price," concludes Dejanovski.
* The net rental profit is calculated as 85% of the market rent. The figures reflect possible delayed rent payments, rental agency fees, maintenance, investment in furnishings, contribution to repair funds and rental income tax.
11. January 2018
The Svoboda & Williams real estate agency has received exclusive instruction for the sale of apartments in the PRAGA Residence project, which is being built in the attractive, bustling neighborhood of Karlín.
The nine-story PRAGA Residence is being built at the foot of the green Vítkov Hill, on the site which was once home to the repair garage of the legendary PRAGA automobiles. The impressive new structure will be part of a mixed-use three-building complex, complete with a new pedestrian avenue linking Křižíkova and Pernerova Streets. The PRAGA Residence, whose clean, timeless design is authored by the A.D.N.S. architectural studio, will offer a total of 43 stylish apartments with loggias, balconies or terraces. Six spacious penthouses will occupy top floors of the residence, while the ground floor will feature 2 three-story townhouse apartments.
Located in the attractive and easily accessible Karlín district, the PRAGA Residence will offer true 21st century housing, presenting an opportunity to live amidst a vibrant, happening urban neighborhood with a unique vibe. The rich cultural and culinary scene of Karlín as well as tranquil, green areas will be directly at the fingertips of the PRAGA inhabitants. The PRAGA Residence project is being developed by the M2 Real Estate company.
03. January 2018
Svoboda & Williams newly adds home staging to the portfolio of its services. The purpose of home staging is to display a property´s true potential and thus secure a better market position for it when it is offered for sale or lease. This service is provided by Svoboda & Williams as a part of an exclusive cooperation and is offered free of charge.
The key aim of home staging is to make the interior of a property for sale or rent more attractive and get better photos for its marketing. This is usually achieved by means of design furniture, works of arts, flowers, curtains and other accessories. Using these, a home stager is able to present the target apartment, house, office or retail space in the best possible light. At the same time, home staging allows the possible buyers or tenants to see how the given property may look when furnished and thus understand its full potential. Few, after all, are able to visualize this in empty rooms.
In the initial phase of home staging, Svoboda & Williams provides an interior designer who proposes an optimal solution. Subsequently, the company lends furniture, works of art and other accessories and arranges a professional photo shoot of the property. The photos are then used as a basis of the new visual identity of the property and of the marketing campaign.
Svoboda & Williams provides home staging free of charge in select apartments, houses, offices and projects to those developers and private owners with whom the company cooperates on an exclusive basis.
Střížkovské výhledy residential project
U lužického semináře 2-bedroom apartment
Na Příkopě 15 Offices
Lázeňská N°4 Residence
08. December 2017
Since September 2017, Svoboda & Williams has been the exclusive Affiliate of Christie's International Real Estate for the Czech Republic and Slovakia. This global real estate network currently connects 138 real estate brokerages in 46 countries, all specializing in the premium segment. At Svoboda & Williams, the person in charge of the cooperation with Christie's is Veronika Krejcárková.
How was the partnership between Svoboda & Williams and Christie's established?
We have been recording an increased demand among Czech investors for premium properties abroad and were looking for the best way to address it. At the same time, we aimed to present local high-end properties to global investors in the context of a world-renowned brand. It was at this time that we were approached by Christie's International Real Estate, a network which in the past year alone reached the sales volume of USD 115 billion. After a thorough examination, the representatives of Christie's selected Svoboda & Williams as their exclusive Affiliate for the Czech Republic and Slovakia.
How would you assess the cooperation up to now?
In very positive terms. During a short period of time, we managed to establish a partnership with leading real estate companies in France and Portugal, currently we are in the process of negotiations with colleagues from the UK and soon we will focus also on overseas regions. Importantly, we record demand in both directions - Czech investors are interested in properties abroad and vice versa. To exaggerate just a bit, we might say that the desire for a perfect property knows no borders.
Please list the main benefits which the partnership with Christie's can bring to Czech property owners and Czech investors?
If the property we sell meets the strict criteria of Christie's, the information about it gets across to high net worth individuals around the world as it gets listed by other affiliates of Christie's. Moreover, it appears at christiesrealestate.com (over 70 million visits p.a.) and in other Christie's marketing materials. Subsequently it is often featured in global press. In the course of November, for example, two properties from our portfolio were presented in The Financial Times and The Daily Telegraph.
Thanks to our partnership with Christie's, the process of buying a property abroad has become easier as well as safer for Czech investors. The network, after all, connects only respectable and thoroughly examined real estate agencies that are market leaders in their respective countries. The possibility to conduct the whole transaction in their native tongue is another advantage for many of our Czech clients.
What are you and Christie's planning for the months and years ahead?
We would like to surprise our clients with a selection of properties from a new foreign destination each month. In December, it´s the above-mentioned Portugal, after which Florida, London, Paris, Vienna, Miami, New York, Cape Town as well as some exotic islands will follow.
04. December 2017
Based on an exclusive mandate from Wüstenrot Group, Svoboda & Williams has mediated the sale of the Vodní 3 office building situated in-between Malá Strana and Smíchov. The new owner of the property is Tilia Park, a member of bpd partners investment group, which focuses on acquiring premium residential properties for long-term lease.
The building from 1884 features a Neo-Renaissance facade and is situated at an attractive location, just a few steps off the Janáčkovo nábřeží embankment, near Kinský Garden, Kampa Island and the Anděl shopping, entertainment and commercial district. For many years, the building has been serving as an administrative center, however, the new owner intends to return it to its original residential usage. In particular, the plan is to convert the building into a premium residence with apartment units for long-term rent. A significant benefit of the property – besides its lucrative address – is onsite parking.
“Based on an exclusive appointment from Wüstenrot Group to mediate the sale of this property, we organized a tender where Tilia Park came in first. The whole transaction, from receiving the mandate until the new owner being recorded in the
Land and Property Registry lasted less than five months," says Cyril Dejanovski, the business director at Svoboda & Williams.
01. December 2017
The Svoboda & Williams real estate agency won the Best Local Power Broker Team category at this year´s CIJ Awards Czech Republic, successfully continuing its winning streak.
The prestigious CIJ Awards Czech Republic are presented by the CIJ Journal, a publisher of printed and online news covering real estate business in the region of Central and Southeast Europe. In the segment of commercial real estate they are the longest running awards in the Czech Republic.
At the 17th CIJ Awards Czech Republic, exceptional projects, companies, personalities and transactions were awarded in a total of 33 categories. The award ceremony took place on November 30th, 2017 at the Marriott Hotel in Prague.
"I would like to thank the whole Svoboda & Williams team, our clients and everybody who by voting in our favor expressed their trust in us. We have had a great year, evidenced by the fact that Christie's International Real Estate, a global real estate network chose us as their exclusive affiliate for the Czech Republic and Slovakia,” said Prokop Svoboda, Managing Partner at Svoboda & Williams, about winning the prestigious award.