15. November 2018
Svoboda & Williams Organized an Interactive Workshop Entitled “Virtual Reality and Real Estate Marketing.”
The theme of the workshop was virtual reality and how it can be used in real estate marketing. Attending journalists had a chance to experience the virtual model of the Šárecký dvůr residential project. Since the workshop was held inside the newly completed residential park situated in a peaceful part of Prague 6, participants were able to compare the virtual model to reality, or stroll through the empty apartments with a special headset on and observe how they will look when they are completely furnished. Besides the different versions of the full-fledged virtual presentation, they were also shown 360° spherical photographs of Šárecký dvůr that can be posted on Facebook or Instagram, and an augmented reality mobile app that allows people to scroll through the “paper model” of the project, including the interiors, on their phones. Members of the VR Musashi startup, who created the virtual reality project, also introduced the journalists to the concept behind the Czech Innovation Expo. This exposition, which uses virtual and augmented reality to present the most important Czech inventors, scientists, and innovators of the last century, was organized by Czech Centers all around the world to celebrate the 100th anniversary of the Czech Republic. Journalists could thus acquaint themselves with the wider possibilities of using virtual reality applications.
“Virtual and augmented reality expands the capabilities of real estate marketing campaigns, and we therefore decided to add it to our standard offer of marketing services starting in the pre-sale phase,” says Marian Kolev, Marketing Director at Svoboda & Williams. The advantage of the virtual presentation is that it presents a property to potential buyers, who often only know it “on paper,“ in a much more faithful and realistic way than the usual marketing visuals and plans. They can walk around in the space and look at it from different angles and in various standards of completion. The simulation can also work with natural light and show what the interiors would look like at different times of the day and during different seasons.
More about the AR/VR presentations of real estate projects
14. November 2018
The Malátova 7 residential project, which offers premium housing at a prestigious Prague address only a few steps from the Janáčkovo nábřeží waterfront, received final approval. The last 3 apartments out of a total of 15 await their future owners.
Malátova 7, a corner apartment building with a distinctive Neo-Baroque facade, is situated on the border of Malá Strana and Smíchov close to the Janáčkovo nábřeží waterfront, Kinský Garden, and Kampa Island. The six-story building was refurbished according to the designs of the CAMA architectural studio, and features impressive common areas, an elevator, and an automatic parking system.
Only 3 apartments remain for sale in the residence: the spacious penthouse apartments with large-format windows located on the two top-most floors in the building. The largest of the three, a generously apportioned 4-bedroom 193 sq. m. apartment, boasts views of Prague from its living room, a balcony, and direct access from the elevator into its interior. The other two penthouses are offered in a state of shell and core, and the third is currently a show flat and will be offered in a finished state.
More information about Malátova 7
14. November 2018
Svoboda & Williams is launching the sale of apartments in the Hilleho 6 residential project, a renovated Neo-Renaissance corner apartment building in the attractive Brno neighborhood of Černá Pole with a park across the street. Visitors will have the chance to tour the building and view a show flat on November 20th or 22nd during an open house.
The Hilleho 6 residence consists of 17 one-bedroom to three-bedroom units with layouts ranging from 49 to 172 sq. m. The apartments are offered for sale in a high standard finished state, and most have a balcony or a terrace. The building is being refurbished under the supervision of the A77 Architects studio, whose goal was to return the Neo-Renaissance apartment building, designed by František Alois Dvořák, to its original beautiful state, and design the interiors according to current trends. The residence sits on a quiet tree-lined street, opposite a park on náměstí 28. října square. Lužánky, Brno’s largest park, is located only 300 meters from the building, and its residents will have the opportunity to walk to the legendary Functionalist Villa Tugendhat in only 10 minutes. The neighborhood has a full spectrum of urban amenities, including restaurants, bars, cafes, shops, schools, post offices, and other services. The center can be comfortably reached on foot or by public transport. The project is scheduled to be finished by July 2019.
If you are interested in viewing the residence during the open house, please register by email beforehand.
Date: November 20th and 22nd from 13:00 to 18:00
To register, send an email to: email@example.com
For more information, call: +420 727 964 654
More about the Hilleho 6 project
17. October 2018
Svoboda & Williams, the project’s exclusive agent, is launching the sale of 39 alpine-style apartments situated in the attractive location of Harrachov, a picturesque resort town in the Krkonoše Mountains. The Trio Harrachov project, which consists of three apartment buildings, will be set in a peaceful valley of the Kamenice River just a few steps from a ski slope, cross-country trails, and bike paths.
Thanks to their location, the Trio Harrachov apartments are an ideal second home for outdoorsy types and nature lovers. They are also a comfortable alternative to a cabin or chalet in the mountains. Situated in a renowned Krkonoše resort that offers a wide spectrum of services and sports activities for the whole family year-round (including a golf course, tennis courts, or a rope park). Ideally suited as rental apartments, they are therefore a perfect investment opportunity. The project was designed by the archiSPACE s.r.o. studio, which deftly incorporated contemporary elements with the typical architecture of the Krkonoše region. The trio of houses thus boasts a freshly modern yet traditional look.
Each house includes 13 cozy, mostly south or southeast-facing apartments with layouts ranging from studios to two-bedrooms, and floor areas from 25 to 88 sq. m. Most have a balcony or a terrace and their own parking space, and boast views of the Kamenice River and the opposite forested hillside. The units are sold in a finished state, including triple-glazed insulated windows, high quality wooden floors, and security doors.
The first mountain residence will be completed in the fall of 2019, the remaining two will be finished in the spring of 2021.
Official website of the Trio Harrachov project
15. October 2018
Svoboda & Williams was retained on an exclusive basis to broker the sale of apartments in the Orelská 13 residential project: a fully renovated Art Nouveau building in the old part of Vršovice, a few steps from náměstí Svatopluka Čecha square.
In the last decade, the Prague neighborhood of Vršovice gradually transformed itself into a dynamic part of town with a vibrant cultural and social life. The Orelská 13 residential project is continuing this trend. The Art Nouveau building from 1911 with a peaceful courtyard full of greenery was reconstructed according to a study by architect Tereza Čudová Ajmová (www.ta-architektura.cz). Architect Jindřich Starý (www.rangherka5.cz) designed the two atypical attic apartments. All of the improvements are based on the best architectural practices from the early 20th century while meeting the demands of contemporary urban living standards.
The Orelská 13 residence features 15 one-bedroom apartments ranging in size from 40 sq. m. to 58 sq. m., two larger apartments (one-bedroom and two-bedroom) with their own gardens, and two newly built attic apartments with galleries and terraces that face the courtyard. The project also includes a freestanding garden house with a surrounding plot in the courtyard. The units have smart layouts, replicas of original casement windows with insulated glass, replicas of double-wing entrance doors, and central heating. Each apartment comes with a storage unit in the cellar. The building will be completely refurbished, updated, and rewired, a new elevator will be installed, and the common areas and garden will be renovated.
Due to the prevalence of smaller sized apartments, Orelská 13 is ideally suited for individuals and couples who are drawn to and inspired by the unique atmosphere and endless lifestyle opportunities that Vršovice has to offer. The residence is situated on a quiet street just a few steps away from náměstí Svatopluka Čecha square, with a park and the Functionalist church of St. Václav, designed by the legendary architect Josef Gočár. Nearby Moskevská Avenue, which is full of restaurants, cafes, and shops, was revitalized in 2014 and is now the social center of Vršovice. Moskevská is connected to Heroldovy sady park and the reconstructed Rangherka House, also known as the Vršovice Castle, as well as the celebrated Krymská Street, which the The New York Times calls one of the 12 most popular streets in Europe. With its interesting network of cafes, bars, and galleries, it is a unique cultural microcosm.
The apartments will be offered in the white walls state (prior to the completion of the final surfaces) with the exception of the attic units, which will be move-in ready. The handover of the apartments is scheduled for March 2019 (1st phase – 1st to 5th floor), and October 2019 (2nd phase – attic apartments and apartments with gardens).
15. October 2018
Only 7 apartments remain for sale in the U Rajské zahrady 18 residential project, situated on the border of Vinohrady and Žižkov, across the street from a park. Svoboda & Williams has been exclusively retained to broker their sale.
The U Rajské zahrady 18 residence is a carefully reconstructed classic Vinohrady apartment building from the turn of the 20th century. The SBORWITZ Architekti firm designed the plans for its reconstruction, and their goal was to restore the building’s original beauty, while also adapting it to current demands for comfortable and high-end living. The ornamental façade was refurbished, a new elevator was installed in a glass shaft, and the elegant common areas, reminiscent of the Belle Époque in which the building originated, were renovated. The successful reconstruction won the public choice award in the Real Estate Project of 2017 competition in the category of Prague 3.
The residence stands directly in front of the revitalized Rajská zahrada park, close to Riegrovy sady park, in a quiet location with a wide variety of restaurants, cafes, shops, and other services in the vicinity. The center of Prague is easily accessible: the Jiřího z Poděbrad metro station and several bus and tram stops are a short walk away. Both parks offer plenty of space for relaxation and outdoor activities, and include an outside gym, a covered swimming pool, a pétanque court, ping-pong tables, a children’s playground, cafes, and a secluded place with a little pond.
Currently, only 7 one-bedroom to three-bedroom apartments (82 sq. m. to 150 sq. m.) remain for sale in U Rajské zahrady 18. Boasting high ceilings, and views of the Prague Castle, Vítkov Hill, and the greenery of Rajská zahrada park, they are move-in ready and completed to a high standard, which includes replicas of the original casement windows with insulated glass, replicas of the original entrance and inner doors, oak hardwood floors, Italian floor tiles and wall tiles, premium sanitary ware, and ornamental stucco on the walls and ceilings.
15. October 2018
Svoboda & Williams has successfully brokered the sale of three apartments out of a total of seven, as well as the sale of one of the two commercial spaces in the U Bílého jablka residence, situated on the small Lesser Town street of Úvoz, a few steps from the Prague Castle. The renovation of this protected Baroque building has entered its final phase.
The U Bílého jablka residence offers a unique opportunity to purchase an apartment at a prestigious address in Prague, in a location with an exceptional atmosphere masterfully captured in Neruda’s Prague Tales of the Little Quarter. This carefully renovated building dating back to the 17th century features modern high urban living standards and gorgeous views of the green gardens of Petřín Hill and Strahov. The Faber Project atelier designed the new improvements, which will restore many of the original interior elements, such as the historic tiled stoves, doors, or stone moulding in some apartments. The residence is surrounded by many important monuments, museums, galleries, restaurants, cafes, and picturesque secluded spots. Residents will appreciate that the building is just a five-minute walk from a tram stop.
There are still 4 one-bedroom apartments for sale, with layouts ranging from 52 sq. m. to 64 sq. m., as well as a generously apportioned maisonette (two-bedroom, 195 sq. m.) with two terraces and a yard. The units are offered in a state of white walls, prior to the completion of the dividing walls, final surfaces, and facilities, allowing future owners to select the final layout and appearance of the apartments together with the architect in charge. The apartments will have preparations for air conditioning and underfloor heating. The final inspection will take place in December 2018.
More information about the U Bílého jablka House
15. October 2018
Svoboda & Williams is the first Czech real estate agency to present a new project - the Šárecký dvůr residential park - in virtual and augmented reality. Svoboda & Williams will use virtual reality (VR) and augmented reality (AR) in its marketing campaigns for select projects in the future.
Imagine that you are entering into your new apartment. It’s not built yet, but you can walk through it and see and sense what the individual rooms are really like. You can look through the various standards and observe and compare colors, materials, etc. This gives you the opportunity to change the architect’s or designer’s plans that you don’t like and that you wouldn’t catch on a 2D plan or visualization. VR will help you save time and money.
“The opportunity to simulate physical presence in an as yet non-existent space makes virtual reality an ideal tool that facilitates communication between the architect, developer, real estate agency and clients, who may have a hard time imagining what a space looks like,” explains Marian Kolev, Marketing Director at Svoboda & Williams. “What’s more, augmented reality (AR) offers even more possibilities to scroll through user-friendly virtual models on a cell phone or tablet.”
VR is revolutionizing the real estate business. It enables the “physical” presentation of projects that are in the preparation phase and exist only “on paper,” including virtual apartment home-staging. It allows clients to go on a “real” visit to their future home, helping them decide whether to buy it or not. It allows developers and real estate companies to sell a higher number of properties in the pre-sale phase.
„Apartments in new residential projects have up to now been sold solely based on their listings ‘on paper,‘ almost like blind buys,“ says Marian Kolev. „The Šárecký dvůr VR presentation has persuaded us that virtual reality has a high added value in terms of real estate marketing, and so, from now on, for select larger projects it will be part of our standard offer of marketing services starting in the pre-sale phase.“
More about the presentation of real estate projects in AR and VR
15. October 2018
Veronika Krejcárková, International Property Consultant at Svoboda & Williams, attended an international conference in New York organized by the Christie’s International Real Estate global network. The program focused on visual and decorative art, luxury goods, collectables and marketing and real estate sales techniques.
This year’s Luxury Specialist Conference, which took place at Christie’s auction house in New York City’s Rockefeller Plaza, was attended by over 250 affiliated agents from Christie’s International Real Estate network. The aim of the conference was to deepen the agents’ knowledge of all kinds of luxury assets, including artwork, jewelry, watches, handbags, and, of course, real estate. Representatives of the world’s leading real estate agencies and developers, Christie’s specialists, and the economist Elliot Eisenberg, who presented his prognosis for the year 2019, spoke at the conference.
“This conference provides network agents the opportunity to better understand and leverage Christie’s full spectrum of expertise in art, luxury goods, and real estate. The agents who attend are proven experts in their local markets, motivated to pursue continuing education in the luxury market,“ stated Dan Conn, CEO of Christie’s International Real Estate network.
“We have long been of the opinion that there is a natural synergy between high art and premium real estate, and so it was inspiring to discuss this topic with our colleagues from around the world. The new contacts we acquired will help us expand our portfolio of properties in attractive locations throughout the world,” said Veronika Krejcárková, International Property Consultant at Svoboda & Williams.
Properties in New York City.
24. September 2018
On the basis of an exclusive instruction, Svoboda & Williams has launched the sale of apartments in the Záběhlické výhledy (Záběhlice Vistas) residential project. This unique minimalist style residence is set in an older neighborhood of Prague 10. With charming views of the green valley of the Botič Creek, it offers peaceful living combined with today's high housing standards.
The Záběhlické výhledy project will consist of a modern tiered building located on a slope of the Botič valley in a historic part of Záběhlice. The building is situated on Dolní Chaloupky Lane, which has a peaceful atmosphere that is underscored by the ubiquitous greenery. The residence will offer 8 one-bedroom and two-bedroom apartment units, ranging in size from 58.6 to 101 sq. m. On the ground floor, there will be 10 garage parking spaces. Each apartment has its own south-facing terrace (6.9 to 37.9 sq. m.) as well as a cellar storage unit. The apartments range in price from 6.6 to 11.8 million Czech crowns.
The neighborhood offers a wide spectrum of services, including kindergartens, elementary schools, shops, playgrounds, and sporting facilities. Future residents will also appreciate the location’s easy access to the center of Prague by car or by public transport – the bus stop is a three-minute walk away. Those who seek an active lifestyle will have plenty of opportunity to go on hikes and bike rides around the Hamr pond park or along the Greenway Botič recreational path.
The Záběhlické výhledy project is being built by the ED Development & Engineering s.r.o. company and is sold exclusively by Svoboda & Williams. The scheduled date of completion is spring 2019.
More about the project: Záběhlické výhledy