Marketing

The Svoboda & Williams Real Estate Agency has been specializing in superior marketing and PR services from the very beginning. We offer our clients an effective marketing strategy inspired by current trends, as well as the strength of our brand. The main marketing channels we work with are:

Web

The www.svoboda-williams.com website is perceived by experts and clients alike as a key web portal for selling, buying, and renting high-end property.

• Over 1,000,000 unique visitors per month to svoboda-williams.com
• Over 10,000,000 page views per year
• Quadrilingual, fully responsive website
• Top position in the Google and Seznam search engines

Direct Mail

Through our newsletter, we regularly address an exclusive group of potential clients who are interested in upscale residential properties in the Czech and international real estate markets.

• Large and continuous database of profiled contacts
• Targeted toward the owners and managers of important Czech and international companies, chamber and board members, and private investors
• We address our database of contacts through regular newsletters with an open rate of around 50%

Print Advertising and PR

Svoboda & Williams advertises in top Czech real estate and lifestyle magazines and closely cooperates with important local daily newspapers and journals.

• Each month we advertise on 30 pages of the ESTATE magazine
• We also advertise in real estate publications that reach a wide spectrum of relevant target groups and in the leading lifestyle magazines
• We have long collaborated with top Czech daily newspapers, important news, trade, and lifestyle periodicals as well as independent journalists who focus on real estate
• Properties from our portfolio are written about in prestigious foreign periodicals (The New York Times, The Financial Times, The Observer, The Guardian)

Social Media

We have a well profiled audience of fans who not only follow and comment on our content, but also organically share it.

• Over 90,000 fans on Facebook, Instagram, LinkedIn, and Warengo
• Approx. 25,000 users reached daily
• Our sponsored posts reach over 70,000 users
• Our Facebook profile generates up to 18% of all visitors to the Svoboda & Williams website

Virtual Home Staging, Virtual and Augmented Reality

We offer virtual and augmented reality presentations of exceptional projects based on an exclusive mandate. These types of presentations are part of our standard offer of marketing services starting in the pre-sale phase. It includes:

• Flyover videos
• 360° spherical photographs
• 180° window view photographs
• Visualizations for internal use or online campaigns
• Portable virtual home staging (Oculus Go, Oculus Quest)
• 3D apartment plans on the project's website

Outdoor Advertising

The properties on offer are further made visible via large-format banners on building facades or scaffolding, or close to the building site.