Thinking About Where to Invest Your Money? Consider Luxury Housing.

What exactly is “luxury” housing? While definitions vary, Svoboda & Williams considers homes priced at more than CZK 100,000/m2 to be in the luxury range. Experts consider this high-end segment to be the most stable in the Prague residential market. "Typically, such housing is characterized by location and quality of interior, common areas and amenities -- reception, parking, etc.,” says Mgr. Linda Martynková, Svoboda & Williams senior property consultant. “Super luxurious properties at the best addresses can even reach prices of CZK 200,000/m2."

Discerning clients tend to look for properties in the center of Prague – in Old Town, Lesser Town and New Town – but also in Vinohrady, Bubeneč, Hanspaulka, Ořechovka, Podolí and Hřebenky. "Affluent buyers are looking for comfortable modern living in exclusive small apartment buildings and smaller residences at well-established residential addresses,” says Ing. Jan Mráz, Svoboda & Williams senior property consultant. “Housing has become a matter of prestige and image, so the overall concept of a project and its setting are crucial for a successful sale."

Martynková adds that more and more clients are buying luxury properties as a hedge against inflation, especially as interest rates on mortgages and the appetite for investment increases.