If it is true luxury and unique clothing you seek, make your way to Dior, located on Prague’s sought after Pařížská Street. The Dior fashion label is the namesake of the one and only Christian Dior, the French fashion designer who founded the supreme fashion house in 1946.
This haute couture fashion empire produces under Christian Dior Couture some of the fashion worlds most sought after haute couture, ready-to-wear clothing, menswear, children’s wear, accessories, perfume and beauty products. Christian Dior (1905 – 1957) was responsible for bringing the city of Paris back into the spotlight as the leading fashion capital of the world after WWII due to his successful Spring-Summer 1947 fashion collection. It was during this show that the then editor-in-chief of Harper’s Bazaar exclaimed “it’s such a new look!” as the collection boasted clothing with the now signature below-mid-calf length, full skirts, large bust and tiny waists. As it was post war and the fabric restriction was over Christian Dior used an extravagant twenty yards of rich fabric that would cause controversy but in the end would prove him and his company as being the embodiment of the resurrection of French fashion. After a short time Hollywood’s leading ladies and Europe’s upper class became clients and Dior became a fashion icon. Dior launched its perfume campaign in the late 1940s with its first perfume Miss Dior. The rest you can say is history as Dior continues to be a leader in the haute couture fashion and beauty world even after the controversial firing of lead designer John Galliano in March of 2011. If you wish to own a piece of fashion history and want to stand out in a crowd, choose unique luxury – choose Dior! The comprehensive luxury services at Dior include fashion consulting seven days a week, professional and discreet fashion advisors, private fine jewelry appointments, delivery of purchased goods, after hours V.I.P. shopping and invitations for V.I.P. cocktail parties, fashion shows and seasonal pre-sales and more. At the Dior boutique on Pařížská Street you can find a beautiful range of the latest, must-have ready-to-wear collection, fine jewelry, gorgeous shoes, leather goods, accessories and Baby Dior.