26. November 2021
Svoboda & Williams Published Its First Printed Special Edition of Selected Magazine
Almost a year after launching its online magazine, Selected, Svoboda & Williams has now published its first printed special. The issue is dedicated to the various ways of achieving mindfulness and joy. To celebrate its release, a gala evening of art and fragrance was held on Thursday November 25th at the studio of artist Lucie Jindrák Skřivánková.
The first printed special issue of Selected was produced in close cooperation between Svoboda & Williams’ marketing team and the magazine’s editor-in-chief Tomáš Otta. “One of the first goals we set before we launched the Selected online magazine was to put out a print version once a year. We didn’t want to publish a boring corporate magazine full of hot air, but did our best to create truly interesting content, both in its written as well as visual form,” explains Otta. Natálie Bartošová, who was in charge of the marketing activities associated with the project, adds: “We wanted the printed version of Selected to be elegant and modern at the same time and for its content to revolve around portraits of interesting people.”
The aforementioned visual side of the magazine was elevated to another level by the important contemporary Czech artist Lucie Jindrák Skřivánková, who painted the artwork used for the cover especially for Selected. “I created the painting while thinking about the beauty of life, happiness, and nature in bloom. While painting, I listened to my favorite song, Stand on the Word by Keedz, which always makes me dance. I also named the painting after it. The song is about a love that is solid as a rock and so nothing can destroy it. Yellow is the dominant color of the painting and the whole composition floats and dances, there is a lightness and playfulness to it. These are the things that make life lighter, but fuller at the same time,” says the artist.
The celebration of the publication of the first printed edition of the magazine was held on November 25th at Lucie Jindrák Skřivánková’s studio. The event was organized by Svoboda & Williams and Studio Visit, while the artwork and the home fragrances by Pigmentarium created an unforgettable atmosphere.