Veronika Krejcárková: “Together with Christie’s We Present Czech Properties to Global Investors”

How was the partnership between Svoboda & Williams and Christie's established?

We have been recording an increased demand among Czech investors for premium properties abroad and were looking for the best way to address it. At the same time, we aimed to present local high-end properties to global investors in the context of a world-renowned brand. It was at this time that we were approached by Christie's International Real Estate, a network which in the past year alone reached the sales volume of USD 115 billion. After a thorough examination, the representatives of Christie's selected Svoboda & Williams as their exclusive Affiliate for the Czech Republic and Slovakia.

How would you assess the cooperation up to now?

In very positive terms. During a short period of time, we managed to establish a partnership with leading real estate companies in France and Portugal, currently we are in the process of negotiations with colleagues from the UK and soon we will focus also on overseas regions. Importantly, we record demand in both directions - Czech investors are interested in properties abroad and vice versa. To exaggerate just a bit, we might say that the desire for a perfect property knows no borders.

Please list the main benefits which the partnership with Christie's can bring to Czech property owners and Czech investors?

If the property we sell meets the strict criteria of Christie's, the information about it gets across to high net worth individuals around the world as it gets listed by other affiliates of Christie's. Moreover, it appears at christiesrealestate.com (over 70 million visits p.a.) and in other Christie's marketing materials. Subsequently it is often featured in global press. In the course of November, for example, two properties from our portfolio were presented in The Financial Times and The Daily Telegraph.

Thanks to our partnership with Christie's, the process of buying a property abroad has become easier as well as safer for Czech investors. The network, after all, connects only respectable and thoroughly examined real estate agencies that are market leaders in their respective countries. The possibility to conduct the whole transaction in their native tongue is another advantage for many of our Czech clients.

What are you and Christie's planning for the months and years ahead?

We would like to surprise our clients with a selection of properties from a new foreign destination each month. In December, it´s the above-mentioned Portugal, after which Florida, London, Paris, Vienna, Miami, New York, Cape Town as well as some exotic islands will follow.